Ø      Liaises with Marketing in targeting specific markets and developing the public relations strategies to reach these markets.

Ø      Develops media contacts, plan press conferences and other press activities.  Acts as hotel’s liaison with media to promote good publicity and counteract bad publicity.

Ø      Liaises with Human Resources Manager on Matters affecting corporate image.

Ø      Builds profile within local market place through attendance at various events and local market place.

Ø      Develops a public relations programmed for the hotel based on its marketing goals.

Ø      Develops and organizes promotional activities, coordinates with departments concerned; invites VIPs and media to promotional activities; prepares and issues press releases.

Ø      Establishes sales leads from the study of magazines, newspapers and from personal contacts; coordinates sales leads with Banqueting and Sales Departments.

Ø      Disseminates corporate press releases to appropriate local trade and consumer media.

Ø      Establishes a programmed for sending promotional news to trade publications on a regular basis releases covering special events, promotions, etc.

Ø      Prepares promotional press releases on personalities among guests and employees of the hotel and on newsworthy events in the hotel.

Ø      Provides information to other departments on activities within and outside the hotel which may be useful when dealing with guests.

Ø      Accepts clients and media complaints, requests, and inquiries and coordinates handling with departments concerned.

Ø      Coordinates all activities with the Asst. General Manager.

Ø      Maintain good public relations by extending personalized service to VIPs.  e.g.  following up on reservations for VIPs, assisting in greeting VIPs and groups upon their arrival, sending welcome letter to VIP guests.

Ø      Coordinates guest list and invitations for VIP receptions, luncheons, dinner, etc.

Ø      Maintains clipping files pertaining to the hotel(s) based on daily perusal of the media and provides same to General Manager, other departments, other hotels, corporate public relations, as appropriate.

Ø      Maintains mailing list/contact file.

Ø      Maintains hotel photo file.

Ø      Develop hotel gifts and giveaways.

Ø      Co-ordinates hotel photography when required.

Ø      Monitors awareness of competitor activities and use information when developing strategies.

Ø      Plans and coordinates sponsorship activities.

      Customer Service:

Ø      Demonstrate service attributes in accordance with industry expectations and company standards including:

·        Being attentive to Guests

·        Accurately and promptly fulfilling guests requests

·        Anticipate Guests needs

·        Maintain a high level of knowledge which affects the Guests experience

·        Demonstrating a ‘service’ attitude

·        Taking appropriate action to resolve guest complaints

Ø      Appreciate the dynamic nature of the Hotel industry and extend these service attributes to all internal customers.

      Health, Safety and Security:

Ø      Demonstrate understanding and awareness of all company policies and procedures relating to Health, Hygiene and Fire Life Safety and ensure your direct reports do the same.

Ø      Familiarize yourself with emergency and evacuation procedures.

Ø      Ensure all security incidents, accidents and near misses are logged investigated and rectified to prevent future catastrophes.

      Financial Management:

Ø      Under the assistance of the Director of Finance co-ordinate the preparation of the Departmental annual budget and work to achieve the budget by monitoring and controlling the departmental operations, considering revenue and expenditure.

Ø      On an  ongoing basis, control and analyze departmental costs to ensure performance against budget; implementing corrective measures where necessary to produce positive business results.

Ø      Effectively manage staffing costs by preparing efficient work schedules in line with legal requirements.

      People Management (for the incumbents with staff responsibilities):

Ø      Work within the company’s Human Resource Management System to ensure the departmental performance of staff is productive.  Duties include:

• Plan for future staffing needs
• Recruit in line with company guidelines
• Prepare detailed induction programmed for new staff
• Maintain a comprehensive, current guest focused set of departmental standards and procedures and oversee their implementation
• Ensure training needs analysis of your departmental staff is carried out and training programmed designed and implemented to meet needs
• Actively work at developing your staff and identify high potentials
• Maintain training records for all direct reports and ensure they do the same for their staff
• Conduct probation and formal performance appraisal in line with company guidelines
• Coach, counsel and discipline staff, providing constructive feedback to enhance performance
• Approve leave requests after considering peaks and troughs in the business
• Regularly communicate with staff to maintain good relations

      General:

Ø      Comply with the Company’s Corporate Code of Conduct.

Ø      Familiarize yourself with the company values and model desired behaviors.

Ø      Perform tasks as directed by the Manager in pursuit of the achievement of business goals.