Collect and analyze data on customer demographics, preferences, and to identify potential markets and factors affecting product demand.

Prepare reports of findings, illustrating data graphically and translating complex findings into written text.

Measures and assesses customer satisfaction.

Forecasts and tracks marketing and sales trends, analyzing collected data.

Seeks and provides information to help companies determine their position in the marketplace.

Measures the effectiveness of marketing, advertising, and communications programs and strategies.

Conducts research on consumer opinions and marketing strategies collaborating with marketing professionals, statisticians, pollsters, and other professionals

Gathers data on competitors and analyze their prices, sales, and method of marketing and distribution.

Monitors industry statistics and follow trends in trade literature

Devises and evaluates methods and procedures for collecting data (such as surveys, opinion polls, or questionnaires), or arrange to obtain existing data

Develops and implement procedures for identifying advertising needs.