Leverage Consumer Insights to Achieve

• Develops research plans to address business objectives.
• Manages research priorities and track spending to achieve budget.
• Ensures full utilization of existing research information through data mining & integration of  knowledge across diverse areas of consumer & marketplace research.
• Design, execute and analyze research to deliver Consumer Insights that will drive business    strategies and tactics.

Develop Business Knowledge to Provide Added Value to Key Business Partners

• Leads the development of broad-based business knowledge and knowledge databases.
• Creates and establishes a foundation to provide business managers with a constant pulse on industry trends/issues important to the business. Fosters strong cross-functional relationships and integration of knowledge.

Competitive Intelligence

• Provides in-depth information about competitive forces and identify critical opportunities for growth. Directs secondary and competitive market intelligence research projects to provide strategic insight to business partners.
• Identifies key industry trends impacting business and translate into strategic recommendations to capitalize on business opportunities. Identifies strengths/weaknesses/opportunities of strategic importance to ENOC

Customer Satisfaction

• Reviews and fully comprehends all aspects and phases of the customer satisfaction results for each BU and department.
• Effectively communicates customer satisfaction results to BUs, tailored to the specific audiences / departments that will drive change within the organization. 
• Promotes ongoing usage of the data within the BUs and provide guidance to users of the data to ensure appropriate interpretation.
• Consistently engages the BU in the Customer Satisfaction Program throughout the process in order to maximize the value of the program to each organization.
• Identifies, shares, and creates best practices with the BU related to the Customer Satisfaction Program.
• Assists the BUs in defining additional needs and scoping future research, as opportunities arise, that would allow them to leverage the Corporate program.
• Provide project management support for primary research projects.