DESCRIPTION:

- Art directors are responsible for what advertisements look like. They are involved in creating a campaign that has an instant, positive impact on the consumer in order to promote the product or brand being advertised.

- A strong creative talent is required to team up with the Creative Group Head to create original and innovative user experiences for digital and integrated campaigns, websites and interactive projects.

- Strong portfolio required, which demonstrates conceptual abilities as well as exceptional crafting of design, production and information architecture skills that lead to outstanding offline/online campaigns and digital experiences.

• The ability to create inspiring and challenging conceptual ideas for clients that work in a truly integrated way, both online and offline.
• Responsible for the quality of execution and quality of thinking
• Come up with the best creative solution achieved within budget
• Work as a team with the Copywriters and Designers
• Responsible for seeing the idea through the creative process to final sign off
• Work to Brand guidelines
• Work to brief and show understanding and relevance to the target market
• Be able to effectively visualise concepts and pass on to designers for them to create into the end product, giving direction on photography style, typography, print material, finishing of stock

QUALITIES NEEDED:

Education: Bachelor degree from a recognized university preferably in Business Administration

Professional Experience

• Experience from either a digital design or art direction and ideas background. 
• Maybe used to work as part of a conceptual team and split to work solo.
• Need to be able to create scamps or visualise ideas in Photoshop

Special Knowledge and Skills

An advertising art director should:

• Be highly creative
• Have a thorough understanding of photography, typography and printing techniques
• Have excellent interpersonal and communication skills
• Work well as part of a team, with a range of people
• Have excellent computer skills in relevant art and design software packages
• Be able to work under pressure
• Be highly motivated and well organised
• Have a good eye for detail
• Be able to see other people's point of view and cope with criticism
• Be able to work within strict budgets.